Teaching machines to love.

AI Alignment research data from people

We capture the values, motives, reasoning, and decisions of people across cultures and languages - turning them into post-training data, RL environments, and evals.

Talk to research Read our thesis

For AI labs

Human data, post-training and alignment teams.

Data, environments and evals for values, honesty and judgment.

Talk to research

For robotics

Home robotics, HRI and safety teams.

Human evaluations of your rollouts, real requests and corrections, and household norms, before your fleet reaches thousands of homes.

See robotics

For companies

Human understanding, built for your systems.

We design data collection around your questions, gather deep input directly from consumers, and turn it into structured data for your dashboards and models.

Start with the data you need

Used by research and innovation teams at

See case studies

Every human has something
to teach a machine.

Teaching machines to love.

AI Alignment research data
from people

We capture the values, motives, reasoning, and decisions of people across cultures and languages - turning them into post-training data, RL environments, and evals.

Talk to research Read our thesis

For AI labs

Human data, post-training and alignment teams.

Data, environments and evals for values, honesty and judgment.

Talk to research

For robotics

Home robotics, HRI and safety teams.

Human evaluations of your rollouts, real requests and corrections, and household norms, before your fleet reaches thousands of homes.

See robotics

Consumer decisions

Modern25%12%

Standing out21.5%9%

Premium15%5.5%

25%12%Modern

21.5%9%Standing out

15%5.5%Premium

“Risky” design“Safe” favourite

Modern

Standing out

Premium

Seen as modern: 25% vs. 12%

For companies

Human understanding, built for your systems.

We design data collection around your questions, gather deep input directly from consumers, and turn it into structured data for your dashboards and models.

Start with the data you need

For AI labs

Human data, post-training and alignment teams.

Data, environments and evals for values, honesty and judgment.

Talk to research

For robotics

Home robotics, HRI and safety teams.

Human evaluations of your rollouts, real requests and corrections, and household norms, before your fleet reaches thousands of homes.

See robotics

For companies

Human understanding, built for your systems.

We design data collection around your questions, gather deep input directly from consumers, and turn it into structured data for your dashboards and models.

Start with the data you need

Used by research and innovation teams at

See case studies

Used by research and innovation teams at

See case studies

Used by research and innovation teams at

See case studies

Used by research and innovation teams at

Google

Maspex

Visa60 in-depth voice interviews →

AmRest

Reckitt50 one-hour interviews →

BodyVibes

Skawa600 consumers →

Publicis Groupe

The old herder walks away along a track on the dry plain, his work robot rolling beside him and his three yaks ahead, towards the snow mountains

Every human has something
to teach a machine.

Every human has something to teach a machine.